About Me
I am an Assistant Professor specializing in Information Systems at the Beedie School of Business, Simon Fraser University. My academic journey is rooted in both technical foundations (Computer Science and Engineering) and managerial strategy (Industrial Management), culminating in a PhD focused on Information Systems. This diverse background fuels my interdisciplinary approach to research.
My work examines how digital platform design, the flow of online information (particularly user-generated content), and the integration of Artificial Intelligence technologies influences human behavior and decision processes. I strive to conduct rigorous empirical research that advances theory and provides practical guidance for platform designers, businesses, and policymakers navigating the digital economy.
Before my academic career, I gained valuable experience in the technology sector, holding roles at Tata Motors and Practo. These experiences provided me with firsthand knowledge of real-world IT challenges and opportunities, enriching my perspective on the practical implications of my research.
Education
-
PhD in Information Systems | Robert H. Smith School of Business, University of Maryland, MD
Aug 2013 - May 2019 -
Post Graduate Diploma in Industrial Management | Indian Institute of Management, Mumbai
Jun 2010 - Apr 2012 -
Bachelor's in Computer Science and Engineering | Bangalore Institute of Technology, Bangalore
Aug 2006 - Jun 2010
Experience
Academic Positions
-
Assistant Professor | Beedie School of Business, Simon Fraser University, Vancouver, Canada
Jun 2019 - Present (On parental leave from Dec 2019 - Dec 2020) -
Lecturer | Beedie School of Business, Simon Fraser University, Vancouver, Canada
Jul 2018 - May 2019
Industry Experience
-
Research Associate | Practo Inc., Bangalore, India
Jan 2016 - Jul 2016
Contributed to research and data analysis projects focused on user engagement and platform optimization within a leading healthcare technology company. -
Manager (Enterprise Architecture) | Tata Motors Limited, Mumbai, India
May 2012 - Jun 2013
Managed projects related to strategic IT infrastructure planning and enterprise systems design for a major manufacturing organization.
Invited Talks
Selected presentations delivered at other academic institutions:
- University of British Columbia (2019), "How Digital Word-of-Mouth Affects Consumer Decision Making: Evidence from Doctor Appointment Booking"
- University of Toronto (2018), "How Digital Word-of-Mouth Affects Consumer Decision Making: Evidence from Doctor Appointment Booking"
- University of Manitoba (2018), "How Digital Word-of-Mouth Affects Consumer Decision Making: Evidence from Doctor Appointment Booking"