About Me
I am an Assistant Professor specializing in Information Systems at the Beedie School of Business, Simon Fraser University. My training spans technical foundations (Computer Science and Engineering), management (MBA), and a PhD in Information Systems. That mix shapes how I work across disciplines.
My work looks at how digital platform design, the flow of online information (particularly user-generated content), and the integration of AI shape human behavior and decision processes. I aim for empirical research that both advances theory and gives practical guidance to platform designers, businesses, and policymakers working in the digital economy.
Beyond my academic role, I am also the co-founder of Ednius, where I translate these same research methods (field experiments, applied machine learning, and human-in-the-loop design) into a working AI-assisted grading platform used by universities and certification bodies in North America and Asia.
Before my academic career, I worked in the technology sector, with roles at Tata Motors and Practo. That exposure to how IT actually gets planned, built, and adopted inside organizations still shapes how I think about the practical side of my research.
Education
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PhD in Information Systems | Robert H. Smith School of Business, University of Maryland, MD
Aug 2013 - May 2019 -
MBA | Indian Institute of Management, Mumbai
Jun 2010 - Apr 2012 -
Bachelor's in Computer Science and Engineering | Bangalore Institute of Technology, Bangalore
Aug 2006 - Jun 2010
Experience
Academic Positions
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Assistant Professor | Beedie School of Business, Simon Fraser University, Vancouver, Canada
Jun 2019 - Present (On parental leave from Dec 2019 - Dec 2020) -
Lecturer | Beedie School of Business, Simon Fraser University, Vancouver, Canada
Jul 2018 - May 2019
Industry & Venture
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Co-Founder | Ednius
Jun 2024 - Present
AI-assisted grading platform serving universities and certification bodies. 60,000+ submissions graded, ~70% instructor time saved. -
Research Associate | Practo Inc., Bangalore, India
Jan 2016 - Jul 2016
Contributed to research and data analysis projects on user engagement and platform optimization at Practo, a healthcare technology company based in India. -
Manager (Enterprise Architecture) | Tata Motors Limited, Mumbai, India
May 2012 - Jun 2013
Managed projects related to strategic IT infrastructure planning and enterprise systems design for a major manufacturing organization.
Invited Talks
Research from my work on digital word-of-mouth and consumer decision-making in healthcare platforms has been presented as invited research seminars at the University of British Columbia, the University of Toronto, and the University of Manitoba. The underlying study was subsequently published in Management Science; read it here.